Google My Business (GMB) Services
Why is GMB important?
From Rand Fishkin one of the key leaders in SEO in a presentation:
1.46% of all Google searches have local intent [source: HubSpot] that’s 1.6 billion seaches per day where people are looking for products, services and information in their location. 2.93% of all local searches now feature GMB [Source: STAT Analytics] So virtually all of those searches feature GMB. 3.68% of people contact a business directly from search results [Source: Search Engine Land] If they are on a mobile device - which 50% of all web traffic is – all they have to do is tap a link. 88% of people trust online reviews as much as personal recommendations. [Sources: Forbes] Key ways Optimize GMB 1) geo-tag photos 2)Citations 3) reviews 4) posts Local SEO Getting GMB and getting your business registered/cited on local directories aka citiations.
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