If you offer a product or service that people need so would search for then adding Google Ads and/or Facebook ads to you optimized website can be a good idea. If your product or service isn’t something someone would search for then you are better adding social media. Pay per click can be costly if you don’t know what you are doing. It is often useful if you have a specific sale or slow period. The biggest mistakes are wrong key word or not using negative key words, using too many keywords for a budget, not timing the ads correctly and ineffective copy. It’s very important to measure, monitor and adjust. It’s very important to hire an expert to execute paid digital advertising.
We provide management of pay-per-click advertising campaigns on both Google and FaceBook.